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LOS ANGELES Independent RPA has added MGM/UA’s media buying along with some planning duties, according to sources.
The agency declined comment. The studio could not be immediately reached.
Estimated billings are $100 million.
The incumbent was Palisades Media Group, Santa Monica, Calif., which had handled the business only for the release of Material Girls starring Hilary Duff. A Palisades executive declined comment late Thursday.
Sources said RPA would handle the studio’s next big release: the World War I drama Flyboys starring James Franco and Jean Reno.
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