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BOSTON Havas’ Arnold has won the Trex account following a review, according to Pile and Co., the consultancy here that oversaw the competition.
The shop’s office in McLean, Va., outpaced finalists Fitzgerald + Co. in Atlanta and McCann Erickson in New York, both Interpublic Group agencies.
“As the leader in composite decking, the Trex account is a huge growth opportunity for both of us,” said Ken Umansky, Arnold managing partner and executive director.
Trex president Andrew Ferrari added, “We feel Arnold has the vision to take the Trex brand to the next level, communicating Trex’s advantages to the consumer, contractor and channel partner.”
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