$10 Mil. Hennessy Picks Berlin Cameron

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NEW YORK Berlin Cameron United has landed creative duties on the $10 million Hennessy account after a review, the agency confirmed.

The WPP Group shop in New York beat out MDC Partners’ Margeotes Fertitta Powell, whose sibling and incumbent on the business, Kirshenbaum Bond + Partners, withdrew from the pitch last month [Adweek, May 4]. Independent Wieden + Kennedy in New York was also a finalist in the review, sources said.

KB+P had handled Hennessy creative for 14 years.



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