$10 Bil. Spent on Search Ads

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NEW YORK Advertisers in North America spent close to $10 billion on search engine marketing in 2006, a year that saw a 62 percent spending increase versus 2005, according to an annual survey conducted by the Search Engine Marketing Professional Organization (Sempo).

Sempo found, based on its survey of 587 search agencies and advertisers, spending in the medium will almost double by 2011, reaching $18.5 billion (Sempo counts both paid search advertising and spending on companies’ internal search engine optimization in its estimates).

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