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LOS ANGELES Cotton Inc. is eyeing 10 agencies in the review for the creative portion of its estimated $20 million ad account, confirmed Select Resources International.
The 30-year incumbent, WPP’s Ogilvy & Mather in New York, has been issued an automatic berth in the review’s final round\, the client has said.
Shops that advanced into the semifinals include Interpublic Group’s Deutsch and Lowe; WPP Group’s J. Walter Thompson; Havas’ Arnold; Publicis Groupe’s Publicis, Fallon and Bartle Bogle Hegarty; Omnicom Group’s DDB; and independent Wieden + Kennedy, all in New York, sources said.
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