'05 Ad Spending Uptick Led by Insurers

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

NEW YORK Thanks to several major hurricanes, 2005 wasn’t the best year for insurance companies. It was, however, a bang-up year for the ad agencies that service them as ad spending for the category rose 31.3 percent.

Insurance was the biggest gainer in the top 15 categories of ad spenders in 2005, per Nielsen Monitor-Plus. The segment’s rise eclipsed an overall jump of 7.4 percent in ad spending to $125.5 billion. A Nielsen representative said those numbers were not finalized and do not include online ad revenue, which stood at $9.6

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in