Zynga Offering 'On Game' Ads

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Zynga, the publisher of Facebook games FarmVille  and Mafia Wars, has hooked up with engagement ad network SocialVibe to run simple in-game placements offering rewards, such as Farm Cash to help a virtual tractor in FarmVille for creating brand-related tasks.

The engagement offer would appear as a simple message at the bottom of the screen. Earning the currency could require watching a video, say, or filling out a survey. Zynga charges brands on initiated interactions. The price per engagement averages about $1.

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