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Zynga is starting to broaden its advertising base while finding creative ways to integrate brands into games that don’t necessarily seem to be natural fits for ads.
On Wednesday (Feb.16), the San Francisco-based social gaming juggernaut will roll out its first ad campaign in Treasure Isle. Though mobile phones are not a big part of the game’s hunting for buried treasure motif, T-Mobile is using Treasure Isle to tout its 4G speed.
To do so Zynga’s ad team—in conjunction with appssavvy—has built a custom mission for Treasure Isle players themed around speed.
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