Zynga Constructs CityVille

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There’s no keeping Zynga down on the farm.

The social-gaming juggernaut is set to roll out CityVille, its most ambitious (and possibly most brand-friendly) game to date.

The new game follows in the footsteps of massively popular titles such as FarmVille and FrontierVille, which have clogged up many a Facebook News Feed. In CityVille, players are tasked with building cities, aiming to foster virtual economies, establish franchises and eventually become mayor. Like other Zynga titles, users can play CityVille for free or opt to purchase virtual currency to be used in the game with a credit card.

CityVille is Zynga’s first global launch — it’s available in English, German, Italian, Spanish and French — and is being billed by the Silicon Valley-based firm as its most social.

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