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In a new spot for Zune’s monthly music package, McCann Worldgroup’s T.A.G. in San Francisco skips dramatic visual effects for an unadorned appreciation of album art. The spot doesn’t feature real LP covers, but mock art that spell out the selling proposition. The ad starts with a shot of a stack of LPs and a hand reaching into the frame to flip to the next one, which begins the message “for the love” and continues with “of beats” on the next one.
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