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Investors may have soured on traditional media, but not on digital out-of-home.
Zoom Media & Marketing, one of the largest DOOH companies, announced Thursday (March 4) it had raised $30 million by selling a minority stake in its company to ABS Capital Partners. Cash in hand, Zoom plans over the next 18 months to expand its place-based digital networks and acquire others.
Highly fragmented and served by hundreds of media companies, the emerging DOOH industry is ripe for consolidation.
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