NEW YORK Zoom Media and Marketing has made its second major acquisition in the past six months. The purchase of ClubCom, a provider of customized digital media networks for the fitness and bowling industries, accelerates Zoom's strategy to build out digital out-of-home systems in lifestyle venues.
Terms of the deal were not disclosed.
With ClubCom, Zoom's digital net grows to more than 16,000 screens across 2,250 venues, making it the third-largest OOH digital media company in North America behind cinema ad reps National Cinemedia and Screenvision.
"The combination of ClubCom and Zoom creates one of the world's largest out-of-home digital platforms, and by far the leading digital media network in the fitness, bowling, family entertainment and nightlife industries," said Dennis Roche, president of Zoom. "With this acquisition we can now provide our advertisers with a comprehensive and seamless digital strategy for reaching active lifestyle audiences across multiple venue categories."
ClubCom will continue to operate under its current brand. No changes in management or staff are anticipated, Zoom said in a statement. As part of the deal, Zoom signed a partnership agreement with Precor, ClubCom's former parent company, to continue to integrate ClubCom's product line with Precor's fitness equipment products sold to health clubs worldwide.
In addition to its digital OOH networks, Zoom also offers more than 55,000 static billboards at over 8,500 sites.
In March, Zoom purchased Alloy's Insite Advertising, adding more than 2,000 restaurants, bars and nightclubs to its nightlife network.