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NEW YORK Zoom Media and Marketing has made its second major acquisition in the past six months. The purchase of ClubCom, a provider of customized digital media networks for the fitness and bowling industries, accelerates Zoom’s strategy to build out digital out-of-home systems in lifestyle venues.
Terms of the deal were not disclosed.
With ClubCom, Zoom’s digital net grows to more than 16,000 screens across 2,250 venues, making it the third-largest OOH digital media company in North America behind cinema ad reps National Cinemedia and Screenvision.
“The combination of ClubCom and Zoom creates one of the world’s largest out-of-home digital platforms, and by far the leading digital media network in the fitness, bowling, family entertainment and nightlife industries,” said Dennis Roche, president of Zoom.
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