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NEW YORK Publicis Groupe’s ZenithOptimedia has hired Andy Sims as senior vice president, director of interactive.
Sims, who starts this week, will oversee digital strategy and the agency network’s growing interactive offering. Additionally, he is tasked with integrating new-media capability across all Zenith and Optimedia offices in the U.S.
Sims reports to Tim Jones, CEO of ZenithOptimedia USA. He replaces Brenda Goodman, who ZO said is leaving the company.
“Andy is big step in our plan to upgrade and expand our digital offering,” said Jones, in a statement.
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