The Old Flame That Indiana Jones and Don Draper Have in Common

Zippo's windproof still knows how to light America's fire

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Photo: Nick Ferrari

Indiana Jones considered his a lucky charm. Ricky Ricardo pulled his out at the club. And Don Draper’s is key to the guy he really is. What is this incredible tool that all the leading men kept secreted away in their trousers?

The Zippo lighter, stupid.

Specifically, the Zippo regular windproof lighter, patent number 2032695. There are lots of ways to light a cig—uh, sorry, we mean a campfire—but only one of them dispenses a heady cloud of American cool along with that whiff of lighter fluid.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in