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Zippo has been the case study for how to create a popular brand application for the iPhone. Now, the company hopes to turn that popularity into a new revenue stream.
The 78-year-old lighter brand has launched an in-app store that carries a line of skins for its Virtual Zippo Lighter application that will set back iPhone and iTouch users 99 cents. There are 150 premium skins, including imagery from Harley-Davidson, Bob Marley, The Who and Ozzy Osbourne.
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