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Routine tasks can be taxing—even downright exhausting—especially for parents. So Energy BBDO's new campaign for Easy Open Tab Ziploc bags celebrates the small victories moms have each day.
The new spots highlight the SC Johnson brand's partnership with Tough Mudder, a popular obstacle course competition. Deemed "Tough Mother," the brand's challenge asks mothers to quickly complete their typical daily tasks in a mom-style obstacle course with assistance from the new bags.
"We are proud to partner with Ziploc brand this year to honor and recognize tough mothers around the country," vp of global partnerships for Tough Mudder Dan Weinberg said in a statement.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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