ZenithOptimedia Lowers Estimates for Growth in Global Ad Spend

But U.S. stronger than expected

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The troubled Eurozone is further dragging down global growth in ad spending: In a new 2012 forecast, ZenithOptimedia revised its expectations again, saying global growth this year will come in at a 3.8 percent increase, down from the 4.3 percent predicted in June. In March, the media agency said global ad spending would grow 4.8 percent in 2012.

ZO now expects spending in the Eurozone to decrease 3.1 percent, compared to the 1.1 percent decline forecasted in June.

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