Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
BBC Worldwide has appointed Publicis Groupe’s Zenith Optimedia as its global media agency after a review, the client has confirmed.
The client spends approximately $50 million annually on measured media worldwide, according to sources. In the U.S., the U.K.-based media company spent $6 million on ads in 2007 and $3 million last year.
Others participating in the review included WPP Group’s Mediaedge:cia and Maxus. Incumbent PHD, a unit of Omnicom Group, withdrew from the pitch prior to the final round, per sources.
Commenting
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in