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Is there an audience out there for an interactive tool that helps people manage their personal finances without feeling they’ve become vaguely suburban or Republican or otherwise white-bread boring in the process? TransUnion Interactive will find out with its launch of zendough.com, whose image seems designed to suit the population niche writer David Brooks labeled “bobos,” as in “bourgeois bohemians.” But it’s not a simple proposition to convey in a TV commercial, and this one (via Cramer-Krasselt, Chicago) is something of a clunker.
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