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People in the target audience for Zebco fishing gear want to spend more time with fish. If they’re parents, they also want to spend more time with their kids — or, at least, believe they ought to do so while they have the chance. Created by Minneapolis agency Gabriel deGrood Bendt, this spot positions fishing as a natural venue for parent/child bonding. With no voiceover chattering away as the screen displays a series of snapshots (including some with mothers rather than fathers as the parental fisher), viewers are able to focus on these sweet images of family togetherness.
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