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DALLAS Peter A. Mayer Advertising has been awarded creative duties for Zatarain’s, the agency confirmed. Sources estimated the business is worth $8 million.
Independent shops Strategic Insight Media Partners of Westchester, Calif., and Rubin Postaer & Associates of Santa Monica, Calif., picked up the media portion of the account in the review, the client said.
Interpublic Group’s Mullen in Winston-Salem, N.C., which handled both media and creative for Zatarain’s, defended, the client said.
Independent WestWayne and Maxxcom’s Fletcher Martin Ewing, both in Atlanta, like Peter A.
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