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Zatarain’s has put its estimated $8 million advertising account into review. Interpublic Group’s Mullen of Winston-Salem, N.C., will defend.
Peter A. Mayer Advertising of New Orleans, WestWayne of Atlanta and undisclosed agencies are also contending, sources said.
Zatarain’s, which is headquartered in Gretna, La., is not using a consultant. Agency presentations are scheduled for mid-December. The company manufactures New Orleans-style spices, sauces, rice mixes and seasonings. Zatarain’s spent $5 million on advertising through August of this year, according to CMR.
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