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Need a new head-to-toe look? Zappos.com hopes a new TV campaign will drive consumers to the online retailer’s Web site for more than just its shoes.
The advertising, from The Ad Store in New York, showcases the range of clothing and accessories that can be found on the site. Spots star men and women who step into Zappos’ boxes in their underwear to emerge fully clothed once they lift those boxes over their heads.
Two 30-second and six 15-second spots encourage consumers to “Put a little Zappos in your day!” The theme originated last year in a TV spot, where a cheery, back-flipping mailman brightens people’s days with the delivery of their Zappos purchases.
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