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NEW YORK Zappos.com has narrowed its search for an ad agency to three shops, after a whopping 22 agencies made creative presentations to client executives last month.
Zappos business development manager Aaron Magness identified the remaining contenders as Interpublic Group units Mullen in Boston and Draftfcb in San Francisco and WPP Group-backed CHI & Partners in New York.
Zappos execs will visit the shops in the next two weeks before making a selection, according to Magness.
Incumbent The Ad Store here was among the agencies that made presentations, along with Omnicom Group’s BBDO in New York, Interpublic Group’s The Martin Agency in Richmond, Va.,
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