Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Christina Aguilera is raising her voice to help fight world hunger. The singer will be the global spokesperson for Yum! Brands’ World Hunger Relief effort. Aguilera will appear in public service announcements and in-store advertising, and she will be the face of the campaign’s Web site, FromHungerToHope.com.
Yum! Brands, which owns the KFC, Pizza Hut and Taco Bell restaurant chains, tapped Aguilera in the hope that her popularity would raise interest in the campaign and encourage individuals to donate or volunteer their time.
“Christina’s
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in