Yum! Taps Aguilera for Hunger Relief | Adweek Yum! Taps Aguilera for Hunger Relief | Adweek
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Yum! Taps Aguilera for Hunger Relief

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NEW YORK Christina Aguilera is raising her voice to help fight world hunger. The singer will be the global spokesperson for Yum! Brands' World Hunger Relief effort. Aguilera will appear in public service announcements and in-store advertising, and she will be the face of the campaign’s Web site, FromHungerToHope.com.
 
Yum! Brands, which owns the KFC, Pizza Hut and Taco Bell restaurant chains, tapped Aguilera in the hope that her popularity would raise interest in the campaign and encourage individuals to donate or volunteer their time.
 
“Christina’s global iconic status will raise tremendous attention to this critical issue, and more importantly, will save millions of lives,” said David Novak, chairman and CEO, Yum! Brands, in a statement. “We are extremely excited about Christina’s passion to join the fight against hunger.”
 
World Hunger Relief, launched in 2007, encourages company employees, franchisees and their families to volunteer and raise funds for hunger relief initiatives. According to Yum! Brands, the program has raised $36 million for organizations such as the United Nations’ World Food Programme, and is helping to provide approximately 160 million meals to people throughout the world.
 
“It’s unacceptable a child dies every six seconds somewhere around the world from hunger,” said Aguilera in a statement. “By lending my voice for World Hunger Relief, I hope to raise awareness about the issue and move people from hunger to hope.”


Nielsen Business Media