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NEW YORK Palm has shifted its global account to Young & Rubicam from AQKA after a review, the client confirmed.
The business includes traditional advertising, direct and interactive marketing, and media planning and buying, which WPP Group’s Y&R will provide with help from sister agencies such as Wunderman.
Global spending is estimated at more than $25 million. In the U.S. alone last year, Palm spent nearly $15 million in major measured media, according to TNS Media Intelligence.
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