NEW YORK WPP Group's Young & Rubicam has won the ad account of Weight Watchers International, the consultant running the search has confirmed.
The review came down to Y&R here and crosstown shop TBWA\Chiat\Day, an Omnicom Group agency, sources said. The client spends about $45 million annually on ads.
Interpublic Group's Lowe, the media incumbent, also a finalist, had been eliminated earlier, according to sources [Adweek Online, Nov. 11].
Pile and Co., the consultancy in Boston, guided the process. Pile said only that the three shops made final presentations and would not disclose if Lowe was eliminated.
The creative incumbent, independent The Seiden Group in New York, did not participate in the review.
Y&R's New York office will handle creative duties, under the account leadership of Kim Bealle, evp, managing partner, said a Y&R representative. Media duties will be handled by WPP sister shop GroupM in New York, while direct marketing tasks will steered by RTC, a unit of Y&R Brands in Washington, D.C. Another WPP shop, VML in Kansas City, Mo., will handles interactive duties.
—Adweek staff report