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NEW YORK Land Rover in mid-April will launch an integrated campaign from Young & Rubicam Brands, tied to the all-terrain vehicle’s 60th anniversary.
On Wednesday, Ford announced that it would be selling both Land Rover and Jaguar to Tata Motors for $2.7 billion. That transaction, which will not be completed until the second quarter of 2008, is not expected to affect the Land Rover campaign.
The campaign is comprises print, out of home, TV and interactive. Print and out of home will break in mid-April while interactive and TV are still be finalized.
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