Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Bel Brands has expanded its relationship with Young & Rubicam, leaving the agency with the lion's share of Bel's creative business around the world.
The Chicago office of Y&R added Bel's cheese business in the U.S. without a pitch. The assignment includes brands including Laughing Cow, Mini Babybel, Boursin and WisPride. Media spending across all brands is estimated at $15 million to $20 million.
The WPP Group shop already had Bel business in Europe, Canada and Australia, via offices in Paris, Montreal and Sydney.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in