YouTube's Saddest Stars Get Happy in VW's Super Bowl Teaser | Adweek YouTube's Saddest Stars Get Happy in VW's Super Bowl Teaser | Adweek
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The Big Game 2013

YouTube's Saddest Stars Get Happy in VW's Super Bowl Teaser

Deutsch/LA has Jimmy Cliff lead them in song

Volkswagen turns some notorious frowns—those seen by millions on YouTube—upside down in Volkswagen's just-released teaser for its Super Bowl commercial.

The eHarmony cat lady, politician Phil Davison and minor-league baseball manager Phil Wellman are among the notoriously miserable YouTube stars who suddenly get happy in the teaser from Deutsch/LA.

The video shows brief footage of each character's original meltdown, then shifts to a sunny field, where reggae legend Jimmy Cliff welcomes them all by singing a song of happiness.

"Volkswagen and reggae legend Jimmy Cliff join together to infuse much-needed positivity and good vibes into a world that's become awash with freak-outs, meltdowns, and temper tantrums over just about anything. It's time to get happy," the YouTube description says.

The 60-second Super Bowl spot will air during the second quarter of the Feb. 3 broadcast.

The teaser was posted this morning to YouTube and VW.com, where visitors can also download the exclusive song.

VW and Deutsch have made a big splash on the Super Bowl in recent years. Their 2011 "The Force" spot is the most-watched Super Bowl ad ever, with 55 million views on YouTube. And its "Bark Side" teaser from last year, with 18 million views of its own, outperformed most of the game's actual spots online.

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