YouTube's CMO on Going 'Live'

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On Saturday, YouTube will stream its first live event. YouTube Live will be held in San Francisco at 5 p.m. The event is meant to reflect the scale and diversity of content on YouTube. Internet born stars like Soulja Boy and Esmee Denters will be performing, as will Grammy award winning artists like Will.I.Am and Akon. Discovery Channel stars’ Adam Savage and Jamie Hyneman of Mythbusters fame will also be in attendance. While the talent is diverse, they all share one common trait: a huge following on YouTube.

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