The Cannes Lions International Festival of Creativity has named YouTube CEO Salar Kamangar its Media Person of the Year.
Every year, the so-called Oscars of the advertising world bestows this honor on an influential figure in media whose innovation plays a larger role in shaping the industry. The past three recipients of the award were Jack Dorsey, Eric Schmidt and Mark Zuckerberg.
"YouTube has become a global phenomenon under Salar's leadership," said Phillip Thomas, CEO of Cannes Lions. "The statistics say it all: more than one billion unique users a month watch more than six billion hours of video."
Kamangar, who also holds the title of svp, video at Google, has helmed YouTube since 2009. Google's ninth employee, Kamangar was responsible for creating AdWords, the program that has allowed the company to generate billions of dollars per year in ad revenue. Under Kamangar's leadership, YouTube expanded into a global broadcast platform, recently launching its first paid channels.
"I'm delighted to accept this award not just on behalf of YouTube, but on behalf of the artists and producers across the world whose creativity has established YouTube as the global destination for video," Kamangar said.
Kamangar will receive the award June 19, during the 60th annual Cannes Lions festival.