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In the wake of Adweek’s story on the sour reception to American Airlines’ new logo and livery, a spokesperson for the carrier, Mary Sanderson, made herself available to address some of the louder protests. Adweek spoke to Sanderson about the redesigned logo and the idea behind the change.
Adweek: Can you give us some context as to why American Airlines decided to redesign the look of its fleet in the first place? In other words, why now?
Sanderson: Since American’s transformational work to develop a fresh, new brand with customers at the center began almost two years ago, the airline has steadfastly been implementing key changes in order to update the airline—building anticipation for a time when the outside of our aircraft would reflect the progress we’ve been making on the inside and throughout the other areas of the customer journey.
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