You Can't Avoid Ad Avoidance

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In a twist on John Wanamaker’s famous quote, research suggests that more than half of consumers hate what advertisers do for a living. In an online survey conducted by Vizu Answers against a broad sample of more than 2,000 Internet users, 56 percent of respondents said they want to eliminate all advertising, while only 44 percent accept advertising as it is. Even more bleak, 72 percent said they find advertising “annoying” or “extremely annoying.”

While their dislike of advertising may not be new or even surprising, the degree to which consumers hate ads, and the actions they can and do take to avoid them today, is a concern for the entire industry.

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