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Dannon wants consumers to view its yogurt as a key back-to-school staple, and has launched a coupon promotion across several of its product lines.
The campaign, dubbed “Dannonomics,” features a loyalty program that rewards shoppers based on how much they purchase. A consumer who submits receipts totaling $15 worth of yogurt purchases, for example, would receive three $1-off coupons, while those who spend $20 and $40 would earn $6 and $15 worth of savings, respectively. To qualify, shoppers must submit all receipts documenting proof of purchase through Oct.
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