Yahoo Zeroes In on Google's Turf With 'Connected TV' Play
Yahoo is sending a message to major broadcast and cable networks when it comes to the Web/TV convergence: We are your friend.
The struggling, Sunnyvale, Calif.–based Web giant is piling up an impressive list of partners for its two-year-old Connected TV service—including ABC, CBS, Showtime and HSN (all of which have either built or are developing Web TV apps in 2011). Now Yahoo is rolling out a pilot program with three television partners and three big advertisers called "broadcast interactivity," which promises to bring Web-enabled TV to another level.
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