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Yahoo has confirmed launching a global review of its media chores and said the primary incumbents have been invited to participate.
WPP Group’s Mindshare handles traditional duties, while digital chores are with sibling shop Neo@Ogilvy. A Yahoo representative said both shops have been asked to defend, but the process is at the start and no contenders have been selected.
The Internet giant is using Select Resources International in Santa Monica, Calif., to assist with the search.
Yahoo spent about $35 million last year in domestic media, per Nielsen, and its annual global outlay is about $200 million, per company filings with the SEC.
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