Yahoo Gets in the Coupon Game

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Yahoo has added coupons to its online mix. Today, the company unveiled its new Yahoo Deals Web site, which offers shoppers coupons, information about promotions, sales and tips on saving money.

The site aims to fill a surging demand for cost-saving ideas. According to the company research, searches for the term “printable coupons” are up 50 percent this year compared to the same time in 2008 and up 135 percent compared to 2007. Yahoo’s research finds that the most popular searches for coupons included searches for coupons for major retailers and groceries as well as discounts at the local pizzeria. 

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