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NEW YORK XM Satellite Radio is getting into the traffic information business. The company is launching an advertising campaign this week to promote XM Navtraffic, a real-time service targeted at gridlocked cities around the U.S.
Starting today, XM, which is based in Washington, will air three 10-second TV spots in 30 major markets touting XM Navtraffic. The effort also includes online ads at various Web sites and outdoor billboard placements in high-traffic locations. The tagline is, “Get there faster.”
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