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LOS ANGELES Microsoft kicked off the E3 video game conference here on Monday by announcing a deal with Netflix to enable Xbox 360 owners to play movies on demand through their consoles.
Under the agreement, Netflix’s Watch Instantly streaming-movie service will be playable on televisions connected to the console without any additional software or hardware.
Created as a PC service, Netflix has been partnering with consumer electronics companies to make Watch Instantly a TV experience. Netflix previously struck deals with LG Electronics and Roku.
A relationship with Xbox has been expected since Netflix CEO Reed Hastings joined Microsoft’s board of directors last year.
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