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In this new Xbox branding spot from McCann’s T.A.G. in San Francisco, the childlike wonderment and excitement of Rock Band comes to life in the changing expressions that play across the face a young female gamer. The viewer doesn’t know what is causing that wide-eyed smile to stretch across her face as she watches something out of view. The camera lingers on this face, which appears more avatar than human, as a delicate soundtrack paces the action.
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