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NEW YORK Microsoft has consolidated global direct marketing duties at WPP Group’s Wunderman, reducing previous retainer shop MRM to a project agency, the client confirmed today.
The chores had been split between Wunderman and MRM, a division of Interpublic Group’s McCann Worldgroup. The handoff is expected to be completed in July.
“The consolidation of that assignment is a result of the consolidation of businesses and programs in the current economy,” said Gayle Troberman, general manager of advertising and customer engagement at Microsoft in Redmond, Wash.
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