Wunderman N.Y. Finds New Planning Chief

Hire hails from the brand consultancy world

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The new director of planning at Wunderman's New York office comes from the brand consultancy world.

Before joining Wunderman, Nelson Freitas was chief strategy officer at Creative Realities in New York for more than a year. Before that, he ran his own consultancy, which was called Clear Skies Ahead.

That's not to suggest that Freitas lacks big agency experience, however. Earlier in his career, he held planning roles at Ogilvy & Mather, TBWA\Chiat\Day and Saatchi & Saatchi.

Freitas' brand experience ranges from American Express and Levi's to Genentech and Macy's.

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