Wunderman has revived its global creative chief role and recruited Digitas' Lincoln Bjorkman to fill it.
Bjorkman, the North American chief creative officer at Digitas, joins Wunderman this week as global chief creative officer. He'll be based in New York and oversee the work of creative staffers at 170 offices in 60 countries.
The direct marketing agency's last global creative director was Steve Harrison, who assumed the job in 2006 but left a year later.
In his new post, Bjorkman, 48, will work across a global client list that includes Microsoft, Dell, Colgate, Shell, Coca-Cola, Land Rover and Nokia. His new boss, global CEO Daniel Morel, described him as a "passionate creative, a qualified global leader and an exceptional thinker."
"He brings to Wunderman the understanding that creative content that is both valuable and engaging is what drives consumer connections today," Morel added. "And he understands that brands are increasingly turning to data and digital to dramatically improve their bottom-line results."
Bjorkman joined Digitas in early 2004 and became a creative leader on the agency's cornerstone American Express account. Three years ago, he rose from executive cd in the agency's New York office to the top creative job in North America. Beyond his success at award shows such as the Effies and Webbys, Bjorkman shares a U.S. patent for digital work that he helped create for AmEx.