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NEW YORK Wunderman has unveiled a new lowercase logo and brand positioning to mark the golden anniversary of its opening in 1958, the agency said today.
The direct marketing shop also plans to revamp its Web site to incorporate insights on trends and new developments as well as commentary from the likes of agency co-founder and chairman emeritus Lester Wunderman.
To illustrate its new positioning, the shop has developed a visual device called “The Curious Square,” which represents “interest and exploration,” Wunderman said.
Wunderman, a unit of WPP Group’s Young & Rubicam Brands, operates more than 130 offices in 55 countries and counts Microsoft, Ford and Citibank among its top clients.
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