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CHICAGO Wrigley said it has selected Tribal DDB in New York to be it first lead digital agency.
The shop previously worked on a project basis for client brands Extra, Doublemint, Juicy Fruit, Winterfresh, Spearmint and Big Red.
Its first official campaign as Wrigley’s primary digital partner will break within two weeks, said an agency rep.
“We have had the opportunity to work with Tribal DDB on a project basis over the past year through Wrigley’s relationship with DDB Chicago, and they have continuously demonstrated a deep understanding of both our culture and brands,” said Paul Chibe, the candy maker’s vp, North American gum marketing.
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