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Wm. Wrigley Jr., announced Sept. 4 it selected Tribal DDB Worldwide, New York, to be its first lead digital agency.
The shop previously worked on a project basis with Extra, Doublemint, Juicy Fruit, Winterfresh, Spearmint and Big Red.
Tribal DDB’s first official campaign breaks within two weeks, said an agency rep.
“We have had the opportunity to work with Tribal DDB on a project basis over the past year through Wrigley’s relationship with DDB Chicago, and they have continuously demonstrated a deep understanding of both our culture and brands,” said Paul Chibe, the candy maker’s vp-North American gum marketing, in a statement.
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