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In a move that underscores GroupM's comittment to data and programmatic technology, the WPP company has elevated Brian Lesser to CEO of its North American operations.
Lesser had served as chief executive of GroupM's tech-focused Xaxis division. He will be followed in that role by Xaxis Americas chief Brian Gleason. In addition, Rob Norman, GroupM's chief digital officer, adds the title of North American chairman.
Kelly Clark, who this week stepped down as GroupM's North American CEO, remains with the company as an advisor.
"Our future is being built on tech, data, talent and scale," said Dominic Proctor, global president of GroupM.
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