WPP Wins $600 Mil. HSBC Group Account

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NEW YORK HSBC Group has selected a team of WPP Group agencies to handle its $600 million global marketing services account after a three-way pitch among Interpublic, WPP and Omnicom, the client confirmed on Tuesday.

Ad efforts on the business will be led by J. Walter Thompson with help from sister shops Red Cell (including Berlin Cameron/Red Cell in New York), Bates Asia and Batey in China, said Peter Stringham, group general manager, marketing at the London-based client.

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