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Citing improved ad markets and echoing the generally upbeat sentiments of its holding-company peers, WPP Group today projected full-year organic revenue growth of 2 percent, an improvement over its previous guidance, which had forecast flat revenue for 2010.
Organic revenue removes the impact of currency fluctuations, acquisitions and other factors, and it has become a closely watched measure of financial performance for global ad industry firms.
For the first quarter, WPP’s revenue grew by half a percentage point in organic terms to $3.23
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